Announcement
Derivv Pro is officially here
Derivv Pro is out of beta and live on Product Hunt today. Here's why I built it, and where it's headed: a tool that takes image processing off your plate so you can get back to the creative work.
June 24, 2026
After months in beta, Derivv Pro is out today, and live on Product Hunt.
If you make things for the web, you already know the part nobody talks about. The creative work is the fun part. Then there's the other part: resizing the same image into eight sizes, three formats, the right compression, the right crop, over and over, for every project. Hours of it. The work between the work.
Derivv Pro takes that part off your plate.
Drag in your images, set your presets once, and get client-ready files in minutes. Every size, every format, optimized. No scripts. No fiddling with export dialogs one image at a time. No "I'll come back and shrink these before launch."
That's the whole idea. Not "the most powerful image tool." Not a thousand settings you'll never touch. Just software that quietly handles the tedious stuff.
Why I built it
Derivv Pro is the first product from Hatchmatter. I kept watching talented people pour real craft into a project, then lose the last few hours of it to export busywork a computer should be doing for them. So I built Derivv.
It exists for the people who make things, and it should act like it: respect your time and your craft, feel like a good collaborator, not another tab to babysit — honest, focused on doing one thing genuinely well, and happy to get out of the way the moment it's helped.
Where it's headed
Today isn't the finish line — it's where the real work starts.
Derivv Pro already covers a lot of ground. It pulls images straight off any live page, batches them into every size and format you need, and ships them where they belong, even straight to S3 or your WordPress library. And it uses machine learning to handle the calls that used to need a human eye: finding the right focal point so a crop never cuts off a face, upscaling small source images without turning them to mush, even tagging and naming files by what's actually in them. The models run on your machine, so it's fast and your images never leave it.
That machine-learning piece is the direction I'm most excited about. The future of Derivv isn't more knobs to turn — it's a tool that knows what each image needs, so the right output is the default instead of something you dial in. You spend less time configuring and more time creating.
I also want Derivv to reach beyond its own window. It already has a command-line tool for handing off files and running presets, and I want to take that all the way: something you wire straight into how you already build, so the image work just happens.
Pull from anywhere, make the right calls automatically, ship anywhere. That's where this is going.
And I'm building it with the people who use it. If something's clunky, tell me. If there's a step in your workflow that still feels like a chore, I want to hear about it. The roadmap is going to be shaped by real creatives doing real work, not by guesses.
So give Derivv Pro a try. I think you'll feel it the first time you watch a whole batch finish while you get back to designing.
Thanks for being here at the start.
Keep flowing.
— Levi